Following the successful launch of its new membership programme in the U.S. last year, adidas will be launching the Creators Club in the UK before expanding into Europe later in the year.

The Creators Club aims to reward consumers with exclusive access to the best products, experiences and services. Launching imminently, the programme promises to build on the U.S. launch, which already has several millions of members with rewards and exclusive European collaborations with partners providing music, sport and wellness experiences.

Membership will "reward consumers’ time and advocacy through a tiering system split into four levels that will provide access to special events, product customisation, priority service, members-only products, unique experiences, early access to launches, increased chances to get hold of limited-edition apparel and footwear as well as special offers, and more to come."

Individuals who reach 'Icon status', the highest level in the programme, can win tickets to watch top adidas sports teams or even an experience out at adidas HQ in Germany.

Users can earn rewards to work their way up the ranks through a range of activities. From the off, this will include attending adidas events, buying adidas products, completing the profile and providing feedback to the brand on products and services. As the programme develops, adidas plans to expand this scope to include rewards for activities linked to creativity and participation such as consumers generating adidas content and for clocking kms through the Runtastic app.

The Creators Club is free to join and will be available from the start of June to everyone who signs up for the programme in stores, through https://www.adidas.co.uk/creatorsclub and the adidas app.