EA SPORTS FIFA franchise could be in line to switch up their name in the coming years after openly unveiling that they’re looking at their naming rights with FIFA.
A statement on the EA SPORTS website from Cam Weber, EA SPORTS Group General Manager, said that EA are: “… exploring the idea of renaming our global EA SPORTS football games.”
The statement continues to say that EA will be “reviewing (our) naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.” This could mean that the FIFA franchise could be rebranding in a similar vein to Pro Evolution Soccer’s switch up to eFootball this season.
The game is now synonymous with the FIFA brand globally, but game that allows you to play in UEFA’s main competitions is seemingly causing complications with UEFA – who are currently battling it out to control the way in which world football is ran following high-profile disputes over domestic and international schedules.
EA SPORTS currently licenses the iconic UEFA Champions League and UEFA Europa League game modes in the game – which EA will be looking to keep a hold off going forward.