Not one to follow the rules, grime MC Skepta has teased a clothing collaboration with the American extreme sports brand No Fear.

A collaboration between the two parties is set to drop exclusively at Sports Direct, the retailer that the Tottenham artist has had such a close affinity to since donning a tracksuit, being pictured drinking from their mugs and holding album signings at its stores during the rollout of his fourth studio album 'Konnichiwa'.

Skepta posing at his album signing in a Sports Direct in London.

Titled 'NO FEAR FOREVER', what the collaboration comprises of is somewhat uncertain, although Skepta uploaded a photo of himself in a white hoodie with the No Fear skull present. The collab is expected to be "very limited" and be available online and in stores nationwide from 20th July.

Fans aren't entirely sure how to react to the collab.

If Skepta manages to bring no fear back into fashion/culture then he is hands down the greatest British artist of all time

— Joseph Martin (@JoebafemiMart) July 17, 2017

Dawg how in the fuck am I gonna get my hands on the Skepta x No Fear collab ???

— Geovanny Perez (@geeflair22) July 17, 2017

Rah Skepta really gonna make man wear No Fear on road ??? https://t.co/FRu7kZHfVD

— Aadesh (@aadesh_416) July 17, 2017

Skepta posted a teaser to Instagram on Monday night.

NO FEAR FOREVER - Very limited @sportsdirectuk online and in stores nationwide 20.07.2017 ⏳

A post shared by SKEPTA FAN PAGE (@skeptagram) on Jul 17, 2017 at 12:38pm PDT

Can Skepta make everyone cop No Fear like it's 1998 again?