L’Oréal Paris has joined forces with Arsenal to mark the brand’s first football club partnership.

The French beauty giant recently announced it will become the club’s official men’s hair care partner, helping to spotlight the L’Oréal Paris’ Elvive brand – a collection rooted in science and designed to reduce hair loss in up to 12 weeks.

The range includes an Anti-Hair Loss Shampoo, Hair Thickening Conditioner and Anti-Hair Loss Scalp Serum. The product uses an aminexil-r scalp treatment that helps counteract hair loss and preserve hair density.

Approximately 6.5 million men in the UK are affected by hair loss every year, yet despite that number, there is still a stigma attached to hair loss and those wanting to find solutions to feel more confident in their appearance.

Although this partnership isn't the first between an elite men's football team and a beauty brand – Nivea Men and Estée Lauder are both partners of Real Madrid and Manchester United respectively – L’Oréal Paris and Arsenal will help to shine a light on the importance of self-care, especially for male football fans.

After all, when you feel good you play good, and that isn't just the case for professional athletes.