Ethan Nwaneri Stars in the Nike Total 90 Relaunch

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We are so back.

Mar 1, 2025
Amie Cripps
Words by
Photography by

Nike has finally released the long-awaited T90 SP lifestyle silos, linking up with two artistic powerhouses – ILL-STUDIO and (LA)HORSE – to drop a campaign that turns one of football’s most iconic boots into a work of art.

The campaign transforms the football pitch into a performance space where sport and passion collide, with the likes of Arsenal’s Ethan Nwaneri and model Iris Law taking centre stage. All three colourways are on show, Black and White, Bordeux and Metallic Silver, with T90 iconography prevalent across the shots.

Thomas Subreville’s ILL-STUDIO, responsible for creating visuals for Supreme, Chanel, Louis Vuitton, A$AP Rocky and more, joined forces with performance art collective (LA)HORDE to create what is arguably one of Nike’s most artistic campaigns in recent years.

Nike has been teasing the re-launch of the T90 for several months now, having recently re-released both Portugal and Brazil's legendary Euro 2004 kits. Towards the end of last year, we also saw Travis Scott link-up with Edgar Davids for ComplexCon's 'Cactus Colosseum', where the Dutch legend debuted the T90 SP at the event's 'Secreto Maximus' football tournament.

In an age with nostalgia reigns supreme, Nike is throwing it back to a time where joga bonito ran the streets and hearts of football fans everywhere. By linking up with young ballers like Nwaneri, a new era of Total 90 and memories are about to be created.

All three T90 SP colourways are available to purchase online via Nike and select retailers.

Take a closer look at the campaign below.

No items found.
No items found.

Ethan Nwaneri Stars in the Nike Total 90 Relaunch

We are so back.

Mar 1, 2025
Amie Cripps
Words by
Photography by

Nike has finally released the long-awaited T90 SP lifestyle silos, linking up with two artistic powerhouses – ILL-STUDIO and (LA)HORSE – to drop a campaign that turns one of football’s most iconic boots into a work of art.

The campaign transforms the football pitch into a performance space where sport and passion collide, with the likes of Arsenal’s Ethan Nwaneri and model Iris Law taking centre stage. All three colourways are on show, Black and White, Bordeux and Metallic Silver, with T90 iconography prevalent across the shots.

Thomas Subreville’s ILL-STUDIO, responsible for creating visuals for Supreme, Chanel, Louis Vuitton, A$AP Rocky and more, joined forces with performance art collective (LA)HORDE to create what is arguably one of Nike’s most artistic campaigns in recent years.

Nike has been teasing the re-launch of the T90 for several months now, having recently re-released both Portugal and Brazil's legendary Euro 2004 kits. Towards the end of last year, we also saw Travis Scott link-up with Edgar Davids for ComplexCon's 'Cactus Colosseum', where the Dutch legend debuted the T90 SP at the event's 'Secreto Maximus' football tournament.

In an age with nostalgia reigns supreme, Nike is throwing it back to a time where joga bonito ran the streets and hearts of football fans everywhere. By linking up with young ballers like Nwaneri, a new era of Total 90 and memories are about to be created.

All three T90 SP colourways are available to purchase online via Nike and select retailers.

Take a closer look at the campaign below.

No items found.
No items found.

Related

News

Ethan Nwaneri Stars in the Nike Total 90 Relaunch

We are so back.

Words by
Amie Cripps
Mar 1, 2025
Photography by
Example of image caption
Image caption goes here

Nike has finally released the long-awaited T90 SP lifestyle silos, linking up with two artistic powerhouses – ILL-STUDIO and (LA)HORSE – to drop a campaign that turns one of football’s most iconic boots into a work of art.

The campaign transforms the football pitch into a performance space where sport and passion collide, with the likes of Arsenal’s Ethan Nwaneri and model Iris Law taking centre stage. All three colourways are on show, Black and White, Bordeux and Metallic Silver, with T90 iconography prevalent across the shots.

Thomas Subreville’s ILL-STUDIO, responsible for creating visuals for Supreme, Chanel, Louis Vuitton, A$AP Rocky and more, joined forces with performance art collective (LA)HORDE to create what is arguably one of Nike’s most artistic campaigns in recent years.

Nike has been teasing the re-launch of the T90 for several months now, having recently re-released both Portugal and Brazil's legendary Euro 2004 kits. Towards the end of last year, we also saw Travis Scott link-up with Edgar Davids for ComplexCon's 'Cactus Colosseum', where the Dutch legend debuted the T90 SP at the event's 'Secreto Maximus' football tournament.

In an age with nostalgia reigns supreme, Nike is throwing it back to a time where joga bonito ran the streets and hearts of football fans everywhere. By linking up with young ballers like Nwaneri, a new era of Total 90 and memories are about to be created.

All three T90 SP colourways are available to purchase online via Nike and select retailers.

Take a closer look at the campaign below.

No items found.
No items found.

Related

Ethan Nwaneri Stars in the Nike Total 90 Relaunch

We are so back.

Mar 1, 2025
Amie Cripps
Words by
Photography by

Nike has finally released the long-awaited T90 SP lifestyle silos, linking up with two artistic powerhouses – ILL-STUDIO and (LA)HORSE – to drop a campaign that turns one of football’s most iconic boots into a work of art.

The campaign transforms the football pitch into a performance space where sport and passion collide, with the likes of Arsenal’s Ethan Nwaneri and model Iris Law taking centre stage. All three colourways are on show, Black and White, Bordeux and Metallic Silver, with T90 iconography prevalent across the shots.

Thomas Subreville’s ILL-STUDIO, responsible for creating visuals for Supreme, Chanel, Louis Vuitton, A$AP Rocky and more, joined forces with performance art collective (LA)HORDE to create what is arguably one of Nike’s most artistic campaigns in recent years.

Nike has been teasing the re-launch of the T90 for several months now, having recently re-released both Portugal and Brazil's legendary Euro 2004 kits. Towards the end of last year, we also saw Travis Scott link-up with Edgar Davids for ComplexCon's 'Cactus Colosseum', where the Dutch legend debuted the T90 SP at the event's 'Secreto Maximus' football tournament.

In an age with nostalgia reigns supreme, Nike is throwing it back to a time where joga bonito ran the streets and hearts of football fans everywhere. By linking up with young ballers like Nwaneri, a new era of Total 90 and memories are about to be created.

All three T90 SP colourways are available to purchase online via Nike and select retailers.

Take a closer look at the campaign below.

No items found.
No items found.