Nike Reveal the Winning Air Max Design from London: On Air

The "London Summer of Love" silhouette will have a chance to go into global production.

May 14th 2018

Air Max lovers around the globe voted in their hundreds of thousands for the final six designs out of 18 international finalists of this year’s Nike: On Air contest, and Jasmine Lasode’s ‘London Summer of Love’ design has been selected to rep the UK.

Lasode’s Air Max 97 design draws inspiration from a cherished memory – a first date spent on Primrose Hill. The concept celebrates love and summer in the city – a good vibe that everyone can relate to. Check out the design below.

The six winners will now continue their journey on to the Nike World HQ in Beaverton, Oregon, where they’ll meet with teams in product development and marketing to finalise their designs, which now have a chance of being made a reality and put into production.

Head to nike.com/OnAir to check out the other winning designs and for further information.