adidas and Arsenal’s ‘No More Red’ campaign is back for a fourth year to help fight knife crime and youth violence in the local community.

First launched back in 2022, ‘No More Red’ is a joint initiative between Arsenal and Arsenal in the Community to support and build upon 40 years of work to keep young people safe.

Each year the ‘No More Red’ campaign continues to evolve and grow, with a commitment to support young people through three core focuses: investing in safe spaces to play, providing on-going opportunities for connection, and championing community role models.

Since the initiative’s inception, three pitches have been refurbished at Harvist Estate, Mayville Estate and King Square in Islington. A fourth pitch – on Peckwater Estate in Camden – is due for refurbishment and will open later this year. More than 1,450 hours of activity have been delivered across 670 sessions on the three pitches, with 500 participants in 2024 alone.

To mark the fourth year of the initiative, adidas and Arsenal have brought together Zakaria Hassan, George Hobden and Amy Scanlon – who have all been recognised for the positive difference they’re making in the local community – with first team players Declan Rice, Miles Lewis Skelly and Alessia Russo to discuss the impact of ‘No More Red’.

Captured in a short film, each conversation explores the importance of having access to trusted role models, and the significance of providing safe spaces for young people to thrive and express their creativity.

For the fourth year in a row, Arsenal’s men’s team will wear the ‘No More Red’ kit in their FA Cup third-round tie at home against Manchester United at Emirates Stadium. Arsenal Women will wear the all-white kit during their fourth-round FA Cup match against Bristol City at Meadow Park – both games take place on Sunday, January 12.

The kit will never be available to purchase and will only ever be awarded to individuals who are making a positive difference in the community.

Respect to Arsenal for continuing to not only raise awareness around the dangers of knife crime and youth violence, both have plagued the city and its young people for far too long, but for using their platform, resources and players to make a longstanding difference in the local community.

Young people will only ever thrive when given the support to do so, their futures should never be cut short because government funding has been. Here's to more football clubs providing access and opportunities to those who are the lifeblood of their existence. The fans.

Images by Abdi Alasow.