Diadora has launched its Spring/Summer 2018 campaign, 'Powered by Defiance,' which champions passion, authenticity, and courage through the lens of today’s youth.
The campaign features Manchester’s brightest talents in IAMDDB, who joins in the high-octane visual campaign. This season’s collection embodies the victories of the past the dreams of the future through classic pieces, including the brand’s B.Elite trainer. The new men’s tracksuit features monochrome polycotton with gold detailing as well as a new, fitted trackie bottom for a contemporary slant. For her, Diadora is dropping a range of watercolour pastel apparel including the sport dress and tapered tracksuit.
The collection's teaser video captures the spirit of resistance with two street squads competing on skateboards, BMX's, urban tennis, and freestyle football. Watch the glitchy visuals for the campaign below.
https://youtu.be/KFzEV3nZeM8