Paris Saint-Germain are about to sell more than one million shirts in a single season for the first time in the club’s history, making their kits the fifth most popular in the world.
The numbers are a staggering increase from when Qatar Sports took over the club in 2011-12, where the club sold only 250,000 worldwide. Last year alone, the club sold 800,000 shirts, and this figure is set to break the million mark in 2019.
The increase in sales is largely due to the impact of the club’s Jordan collaboration on their Champions League shirts, with the Jumpman kits making waves across the world and establishing PSG’s status as streetwear’s go-to club.
PSG sold over 80,000 Jordan X PSG shirts on the first weekend after their launch, and made a massive splash in the USA in particular, where the jersey sales received a 470% increase after the collab dropped. This is according to a new report from Le Parisien, which states that PSG received a €15m revenue boost after selling 150,000 of the kits.
Fabien Allègre, director of brand diversification at Paris Saint-Germain, said to SportBusiness Sponsorship: “Sales of Paris Saint-Germain official products have increased 400% since 2011, driven by Paris Saint-Germain’s increasingly strong international reputation.
“In addition to the partnership with Jordan, which brings Paris Saint-Germain to many retail stores, particularly in North America and Asia, the club is also the first European team to open an official club shop in Tokyo.”
PSG are now only behind Real Madrid, Barcelona, Manchester United and Bayern Munich in terms of shirt sales, establishing themselves as a powerhouse in the shirt sale game.
Now, read about how PSG became streetwear’s go-to club.