adidas have reported a very strong yearly growth in sales from 2017, with figures rising between 15 and 20 percent last year: the equivalent of around $24 billion.

This announcement is the latest in a long line of good news for the sportswear giant after it was previously reported that Q2 earnings in 2017 rose by 33 percent, which has resulted in adidas shares going up by 1.6% – the biggest increase on the German blue-chip index.

CEO Kasper Rorsted has claimed that the growth in sales is down to a strong year in E-commerce, as well as making gains in their North American and Chinese markets, with China, in particular, emerging as adidas’ most profitable market.