Marcus Rashford has launched a new book club initiative with Macmillan Children's Books in an effort to help promote reading and literacy for children across the nation from all socio-economic backgrounds.

This latest campaign follows on from the 23-year-old's work around free school meals, which saw nation wide action from local councils and businesses.

Speaking on his own experience, the Manchester United forward details how he wished he had been given the chance to read earlier on in life as his family had to prioritise food over books for budgeting reasons.

Because of his actions, many children and families will not have to face the same experience. Macmillan Children's Books have stated there will be a focus on getting books to those from vulnerable and privileged backgrounds.

Speaking on the new campaign, Rashford said:

"I only started reading at 17, and it completely changed my outlook and mentality. I just wish I was offered the opportunity to really engage with reading more as a child, but books were never a thing we could budget for as a family when we needed to put food on the table.

There were times where the escapism of reading could have really helped me. I want this escapism for all children. Not just those that can afford it. We know there are over 380,000 children across the UK today that have never owned a book, children that are in vulnerable environments. That has to change. My books are, and always will be, for every child, even if I have to deliver them myself. We will reach them."

'YOU ARE A CHAMPION: Unlock Your potential, Find Your Voice And Be The BEST You Can Be', will be the first title of the partnership and will have have references to Rashford's life in each chapter. Two more titles will follow in 2021 and 2022.

This first title will be co-created by Carl Anka of The Athletic and Katie Warriner, a performance psychologist.