Barclays have extended their sponsorship to the FA Women’s Championship after an unprecedented season of success in women’s football.

The title sponsor of the Women’s Super League, Barclays will now fulfil the same role in the second-tier of women’s football in England - the Women's Championship - as of September.

This momentous moment will also coincide with the launch of a new visual identity and name change ahead of next season, with ‘The FA’ being dropped from the title of both the WSL and Women’s Championship.

The 2021/22 campaign has been the most successful in women’s football history.  WSL viewing figures reached new heights as a result of the BBC and Sky’s multi-million pound broadcasting deal, and commercial interest continues to grow - as evidenced by Barclays WSL sponsorship renewal last year and becoming the new title partner for the Women’s Championship.

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The refreshed look and identity has been created to reflect this increased interest in the women’s professional game, with the new brand aiming to present a more polished and premium look that stands out amongst the competition and better aligns the two leagues.

Kelly Simmons, the FA’s Director of the Women’s Professional Game, said: “We’ve seen tremendous strides made in the women’s professional game since it turned professional four years ago, which meant we needed a refreshed branding that reflected that progress.”

This follows increased investment in the Women’s National League, both welcomed steps towards positively changing the landscape of women’s football and moving professionalisation closer outside of the Women’s Super League.