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Aston Villa have announced that they're the latest team to be creating their own eSports team.

Villa, who recently lost out to Fulham in the Championship Play-Off final, will work with the European Gaming League on its very own league, as they seek to lead the way in the rapidly growing world of eSports.

The new venture is entitled 'AVFC Gaming,' which will launch with a series of FIFA 18 tournaments. The prizes will include match tickets, signed photos, signed FIFA player cards and AVFC Gaming branded consoles.

Aston Villa's head of digital media and content, Will Radford, explained why Villa have made the move into eSports:

“The launch of AVFC Gaming is all about embracing the fans doing what they love. We want to be able to reward the Villa faithful in their social lives and our partnership with the European Gaming League allows to do this in a way no other club has. Esports are becoming increasingly popular, with competitive leagues all around the world developing a huge amount of talent. AVFC Gaming will be another example of this, as well as being a great way for fans and the club to interact away from Villa Park.

The launch of our own esports series is testament to the club’s desire of becoming an innovative leader in the business of sport. This initial series will act as a springboard to launch further digital gaming experiences to entertain and engage all our fans over the coming months.”

Sign up for the European Gaming League tournament here.