Mo Salah is having an impact on decreasing the levels of Islamophobia in Liverpool and Merseyside as per a new report from Stamford University.

A new report titled "Can Exposure to Celebrities Reduce Prejudice?" has looked at the 'Impact of Mo Salah on Islamophobic Behaviour and Attitudes' in Liverpool, and the findings illustrate that Salah is having a significant influence off the pitch in changing attitudes to race and religion  in the area.

The report reveals that there has been a 19% decrease in Merseyside hate crimes, and a 50% reduction of anti-Muslim tweets since 2017 – a significant reduction since Salah signed in June 2017. Take a look at some of the key statistics from the report below.

https://twitter.com/JohnHolbein1/status/1134972478374023168

Salah has become one of the world's most influential footballers since joining Liverpool. Along with winning the Champions League this weekend, Salah has been directly involved in 100 goals in his two seasons for Liverpool – and has recently been named one of TIME Magazine's '100 Most Influential People in the World'. Along with his on-field greatness, Salah has been spreading a message of balance, peace and tolerance for fans to look up to from all over the world.

In other football news, check out Nike and Barcelona's new checkerboard home shirt for the  2019/20 campaign.