Nike are all in on EA Sports FIFA 18.
To mark the upcoming release of the world’s most popular football video game, Nike Football has linked up with EA Sports for the second time to produce a super-limited edition release.
The Nike x EA Sports Hypevenom 3 is testament to the Nike footwear design team’s obsession with both playing FIFA and the nuances of its production.
The graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating FIFA 18 version of the game, which features Nike athlete Cristiano Ronaldo on the cover.
The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There is also reflective branding on the heel, where a graphic inspired by the iconic EA SPORTS power bar is depicted. Additional EA SPORTS touches appear on the sockliner, lace aglets and shoebox.
The Nike X EA SPORTS Hypervenom will make its virtual debut on September 21 and will be worn on pitch by Mauro Icardi and Edinson Cavani. These individually number boots are limited to 3000 pairs in adult sizes.
The Nike X EA SPORTS Hypervenom is available September 25 on Nike.com.