Central Cee has linked up with Cole Palmer and Chelsea to launch the club’s new Christmas campaign tackling homelessness in London.

The campaign – titled ‘Wrap Up Warm’ – encourages fans, players and staff to donate warm clothing to local charities in order to support the most vulnerable as the temperatures drop this holiday season.

The video showcases Chelsea’s new festive range, with jumpers, scarves and baubles dropping for the truest Blues around. Proceeds from the collection will go to Barons Court Project – the only day centre in Hammersmith and Fulham supporting people experiencing homelessness.

With cameos from Jimmy Floyd Hasselbaink, Sam Kerr, Suggs and Cench, the all-star lineup joined forces to create a heart-warming video with a greater purpose.

In addition to the Christmas collection, fans will be able to do their part by donating clothing at a designated drop-off point at Stamford Bridge.

The Chelsea Christmas collection is available to shop now via the club’s online store.  

Take a closer look at the campaign below.

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