Former NFL defensive end JJ Watt and NWSL star Kealia Watt have announced their investment in Burnley.

The sporting couple took to Twitter to share the news, with JJ Watt describing their new move as a “minority investment but massive emotional investment.” As European football becomes more popular in the United States, the duo intends to increase the club’s global reach and profile.

On their investment in the club, JJ Watt said: “When you invest in a club that’s been around since 1882, you must have great respect for its history and tradition. We understand that not only are we investing in the squad and manager, we’re investing in the town and its people. We believe that Burnley is a special club with incredible supporters and we want to help continue to elevate its global profile on its return to the Premier League.”

The couple has expressed extensive interest in the Claret’s women’s team, as well, with Kealia Watt looking to provide support to the team with her own knowledge of playing the sport at its highest level.

The duo are one of the most high-profile power couples in US sports. JJ is a three-time defensive player of the year winner, while Kealia enjoyed a successful club career with Houston Dash and Chicago Red Stars and representied the US national team.

The Ted Lasso-Ryan Reynolds effect is in full force, with increased financial interest from American celebrities and athletes in British football, and football in general. As the sport continues to gain popularity stateside, this introduction of a historic English football club to the American public is a major deal.