adidas and Arsenal have collaborated with LABRUM London for their 24/25 away kit, celebrating the club’s connection to Africa.

Founded in 2014, LABRUM London is a fashion label and brand telling the untold stories of West Africa, to help bridge the gap between western and West African culture. Their recent collaboration celebrates Arsenal’s connection to its supporters from across the African diaspora via inspiration from African design traditions.

The shirt is built upon a black base punctuated with a striking white zig-zag graphic flowing from under the arm, down through the sides and onto the shorts. Throughout the eye-catching outline of zig zags, small specs of black - representing Cowrie shells – appear in the illustration, to celebrate their historical significance as an early form of currency in parts of Africa.

The design is finished with the incorporation of traditional pan-African colours of red and green, featuring across the collar, the adidas Three Stripes that run down the shoulders, the adidas logo and the Arsenal cannon.

These colours and cultural cues bind together to create a mural of the club’s past and present connection to the African diaspora in London and beyond - championing the rich cultural heritage within the team and across its supporter base.

An adidas, Arsenal and LABRUM London capsule collection is also unveiled alongside the new away kit. The five-piece collection takes the patterns and colours seen on the away kit and reimagines them across two jackets, a tee, a jumper and tracksuit bottoms.

A reworked LABRUM London logo can be seen across all articles - which uses the brand’s ‘Nomoli’ icon – a symbol of protection and prosperity, stemmed from the Mende and Kissi tribes of Sierra Leone.

The collaborative away shirt and capsule are available to purchase now via Arsenal FC stores, selected adidas retail stores, the LABRUM London store and online.