New light has been shed on the state of menswear in 2017.
Search platform for global fashion, Lyst, has revealed its most searched for menswear trends, and in turn revealed what men wore, or wanted to wear in the last 12 months.
Patagonia and The North Face grew in popularity this year, whilst logos continued to trend with the likes of Balenciaga, Gucci and Vetements topping the most desirable menswear labels.
Streetwear became mainstream in 2017, with British skateboard brand Palace Skateboards taking pride of place as the fastest growing menswear label.
A post shared by PALACE (@palaceskateboards) on Aug 9, 2017 at 10:54am PDT
Sweatpants had worldwide appeal down to YEEZY, Champion, and Supreme who altogether enjoyed a 104 percent growth in searches.
Notable pop culture influences were present with Drake almost single-handedly spurring a spike in Stone Island interest, with Lyst seeing 12,000 searches for the brand in March, after the rapper wore the label’s cargo pants.
The list in full
1. Men took things outside with Patagonia and The North Face.2. Streetwear went mainstream.3. Cycling saw the largest growth in sports clothing.4. Pink was the colour that saw the most movement.5. Skinny jeans were most popular in the UK, whilst it was straight leg jeans in the US.6. Sweatpants were worn everywhere.7. Cardholders were the accessory of the year.8. Logos continued to grow.9. Cargo pants were back.10. Rompergate gained global attention.11. It was the year of the sneaker collab.