After months of speculation, adidas just unveiled Jude Bellingham’s signature logo in their latest campaign video. 

Bellingham is filmed for the campaign wearing a classic red, white and blue tracksuit with a unique detail – his own bespoke logo. Though the curving script of his initials doesn’t riff on his open arms celebration as suspected when the news got out in February, the Real Madrid star’s logo is sleek, timeless and one that we will likely see plastered everywhere for years to come.

Bellingham follows in the footsteps of adidas icons like Lionel Messi and David Beckham, with the Golden Boy already one of The Three Stripes’ biggest faces in the sport. With his own bespoke logo already here, a pair of signature boots can’t be far behind.

Messi and Beckham’s signature boots have been on the minds of many for the last two decades, and Trent Alexander-Arnold recently unveiled his own signature Predators earlier this year. When that first pair of JB5 Preds inevitably drop, they might just break the internet.

There’s no indication of a product release, but after teasing the launch in their latest video, adidas must be cooking up something spectacular for this starboy.

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