Antoine Griezmann has signed a new boot deal with Decathlon, clearing up rumours after wearing a pair of mystery boots this season.
After leaving PUMA last season, Griezmann had been linked to multiple brands – from Nike and adidas to Mizuno – but it seems like Decathlon came out on top this time.
The French sporting goods retailer owns the brand KIPSTA, and the Atlético de Madrid star has been rocking a blacked-out version of their CLR boots since the start of the 2024/25 campaign.
Though the deal seems unconventional for one of the world’s biggest players, Decathlon has been making major moves in football recently. They are the manufacturers of the Ligue 1 ball this season, as well as providing the ball for UEFA Europa League and Conference League.
With a football icon repping the brand, it’s the start of a new era for Decathlon and KIPSTA. In addition to wearing the boots, Griezmann will also play a creative role in the brand’s design process, collaborating on new drops.
With Harry Kane signing a lifetime deal with Skechers and multiple players ending their contracts with manufacturers in recent years, it looks like the dominance of the big three – Nike, adidas and PUMA – is finally coming to an end. The boot landscape is starting to look exciting again, and it’s time to get into what the rest of the industry’s cooking.