adidas Originals are showcasing the ways in which a new generation of creators are embodying the concept of essentialism to push culture forward.

The birth of adidas' iconic EQT shoe was motivated by the concept of essentialism, the idea that the release would include “everything that is essential, nothing that is not”. In 2017, this spirit is seen stronger than ever amongst a new wave of game changers who are going back to basics in their quest for greatness.

In an exclusive cover story produced in association with Complex UK, adidas tell the stories of lyricist Kojey Radical, photographer Ashley Verse, vegan chef King Cook and DJ Amy Becker – four innovators from four different disciplines who are all united by their belief in essentialism.

Read 'Essentialism' by adidas Originals and Complex UK here.