Danish sportswear brand hummel are bringing back football poster nostalgia to London with their upcoming ‘Bedroom Archive’ experience.
The iconic imprint will be creating an immersive time capsule experience brought to life through the bedrooms of teenagers in the 70’s 80’s and 90’s, whereby guests will have a first-hand opportunity to view the brand’s extensive archive.
Hosted at East London's Protein Studios, the event will transport guests back in time to the three defining decades for the brand, which will feature memorabilia from milestones from sides such as Spurs, Real Madrid and Denmark with meticulously executed cultural reference points on show throughout.
The'Bedroom Archive' opens at Protein Studios, Shoreditch from 11am-4pm October 4th. Get a tease of what to expect from the showcase below.