Stormzy and adidas Originals just announced the start of an ongoing partnership to champion the creativity and community of British youth culture.

Under the moniker of adidas Originals SPRT, the Three Stripes and South London rapper will be connecting on a series of collaborative projects that celebrate and promote individuality and artistry.

The new collab emphasises Stormzy’s role as one of the culture’s leading voices with vast potential to have a positive impact on Britain and the wider world – best seen so far by his publishing venture and funding scholarships for black students at Cambridge. Stormzy’s latest work with adidas takes this ethos up another level.

In recognition of the collaboration, the first adidas Originals SPRT collection is inspired by Stormzy’s South London roots. The brand new adidas Originals SPRT tracksuit arrives in three colourways: Night Cargo (JD exclusive), Mystery Blue and Black reflective. Featuring Merky branding and reflective detailing, the tracksuit illuminates at night, placing those often ignored or marginalised firmly in the spotlight.

With more announcements to come, the initial adidas Originals SPRT launch serves as a new platform for adidas Originals and Stormzy to continue shine a light on the immense creative potential of young people throughout the world.

Adidas Originals by Stormzy will be released in UK adidas Originals stores on November 30th.