Burberry has launched a series of football portraits with England stars Phil Foden and Eberechi Eze, solidifying the heritage brand’s connection to the beautiful game.
Foden and Eze are photographed and filmed rocking Burberry’s latest collection, talking about their earliest memories of football, what it feels like to play the beautiful game and the sport's strong bond between the brand and British culture.
Footballers have broken into the luxury fashion industry with ease in recent years. From walking runways to flying out to Fashion Weeks around the world and covering magazines in brand's latest collections.
Since Daniel Lee took over the reins at Burberry, the luxe label has effortlessly tapped into football, placing London’s biggest ballers front row at Fashion Week and incorporating them into campaigns, even working with Eze's foundation to provide work-experience to students in South London.
With this new portrait series, the focus is entirely on football, perfectly-timed as the Three Lions begin their Euro 2024 campaign this weekend. Having already worked with Martin Ødegaard, Son Heung-min and Bukayo Saka,the list of players Burberry can call upon for the next installation of portraits is endless.